What is #GivingTuesday?
Entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration.
Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.
Created by the team at the Belfer Center for Innovation & Social Impact at the 92nd Street Y—a cultural center in New York City that, since 1874, has been bringing people together around the values of service and giving back—#GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving. A team of influencers and founding partners joined forces, collaborating across sectors, offering expertise and working tirelessly, to launch #GivingTuesday and have continued to shape, grow and strengthen the movement.
In 2015, #GivingTuesday generated 1.64 million online gifts totalling $177 million in 98 countries around the world. The mean online gift was $107.69.
What is #ILGive?
#ILGive (pronounced ‘I’ll Give’) is an initiative of Forefront, Illinois’ statewide membership association for nonprofits, grantmakers, public agencies, advisors, and sector allies. Forefront works to build a vibrant social impact sector for all Illinois. Through #ILGive, Forefront mobilizes Illinois nonprofits and foundations to increase individual giving across the state. Last year, #ILGive for Giving Tuesday raised $11.3 million for Illinois social good organizations, and their most recent campaign, #ILGiveCommunity, raised $127,795.33 across the state.
#ILGive is a 24-hour digital fundraising event that connects individuals with the causes that matter to them, and empowers donors to give to the local nonprofits that tackle our communities’ most critical issues. #ILGive raises money for communities, brings new donors, and increases awareness about local nonprofits while leveraging the national marketing of #GivingTuesday.
I got the following email from Suzy Lee, Director, Strategic Initiatives, and Kathleen Murphy, Director of Communications, Forefront (f.k.a. Donors Forum) on August 19, 2017.
#ILGive for #GivingTuesday is November 28! Register early and get a headstart on your campaign.
View this email in your browser
It’s not too early to start thinking about #GivingTuesday
Registration is now open for #ILGive – Illinois’ official #GivingTuesday campaign
Forefront’s #ILGive for #GivingTuesday is back and it’s going to be our biggest campaign to date – we’re aiming to raise $15.0 mil. for nonprofits across Illinois on one single day!
Last year, hundreds of participating nonprofits raised $11.3 million through #ILGive for Giving Tuesday!
In order to harness the growing momentum of individual giving, Forefront created #ILGive to equip nonprofits with the tools and resources to secure new donors and garner increased revenue. Taking place the Tuesday after Thanksgiving (Nov 28 this year), #ILGive for Giving Tuesday is a 24-hour, statewide digital fundraising event that connects individuals with the causes that matter to them and empowers donors to give to the local nonprofits that tackle our communities’ most critical issues.
Three years running, #ILGive for #GivingTuesday raises money for our communities, brings new donors, and increases awareness about local nonprofits while leveraging the national marketing of #GivingTuesday.
We’ve opened registration early this year so you can get a head start on preparing your campaign.
When you register for #ILGive for #GivingTuesday, your nonprofit will:
- Get listed as a participating nonprofit on ILGive.com. (#ILGive is Illinois’ official #GivingTuesday campaign — if someone visits #GivingTuesday’s website looking for the Illinois campaign, they’ll arrive at ILGive.com.)
- Get weekly emails full of campaign strategies, content and more to help prepare and implement your #ILGive campaign.
Get access to a great Nonprofit Toolkit to help you prepare and promote your campaign.upcoming webinars
- Get free support from the #ILGive team + the GiveGab team!
Get notified about our with topics ranging from goal setting strategies, social media, board engagement, retaining new donors, and many more.
- Get thousands of dollars in ‘free’ marketing. Our partnerships with JC Decaux, the Chicago Sun Times, and dozens of local businesses will get your cause in front of millions of potential new donors.
About ILGive.com and GiveGab
- Forefront is delighted to again partner with GiveGab this year to make it easier for nonprofits to participate (and for donors to give!) through our website www.ilgive.com
- ILGive.com has great features like peer-to-peer fundraising pages, monthly donation options, donor data reporting, and more. (See the full list of features here).
- With its mobile-friendly design and intuitive user experience, ILGive.com offers a fast, dependable, and secure experience for you and your donors. Donors can complete their transaction within 3-5 clicks.
- ILGive.com provides real-time updates of dollars raised for your organization and the other participating nonprofits across Illinois.
ILGive.com is a dynamic website that allows for year-round giving, peer to peer fundraising, robust training schedule, direct marketing and much more…
- ILGive.com offers a valuable customer service support feature that will assist you and answer your questions within minutes,
Fees associated with ILGive.com are less than other platforms. In 2016, 70% of donors covered all fees related to their donations. Find more information about the fees here.
How to Join the Campaign
To register, visit www.ilgive.com and click Register Now! If you’ve participated in a previous #ILGive campaign, start by searching for your organization.
We’re looking forward to fundraising together on #ILGive for #GivingTuesday! If you have any questions, just reply to this email, and we’ll be happy to help!
The #ILGive Team:
Director, Strategic Initiatives
Nonprofit “U” and #GivingTuesday
Nonprofit “U” is an online forum where nonprofit stakeholders can discuss the latest developments in the sector and increase their capacity to serve their clients and build sustainable communities. The podcast streams live every Monday from 2:00 pm to 3:00 pm CST, from BlogTalkRadio.com/nonprofit_u.Topics include nonprofit management, community mdevelopment, capacity building and organizational development. I will be doing a number of Nonprofit “U” episodes to help listeners prepare for #GivingTuesday.
Teach-In: #ILGive on #GivingTuesday, October 2, 2017-Asha Curran, Chief Innovation Officer and Director, Belfer Center for Innovation and Impact, 92Y; Jason Rosenberg, Program Assistant at the Belfer Center for Innovation and Social Impact at 92nd Street Y; Kathleen Murphy, Director of Communications, Forefront. Learn everything you need to know about #GivingTuesday from the people that started the Movement, including registration, developing your campaign and stewarding your gifts.
Nonprofit Story Telling: Using Your “Why” to Increase Fundraising, October 16, 2017-Daniel Ash, Chief Marketing Offcer, Chicago Community Trust. Learn how to to use your organization’s mission, history and core values to develop a narrative with a sequence of events and heroes that beat the odds to make a difference.
Using Form 990 as a Fundraising and Marketing Tool, November 6, 13, or 20, (to be confirmed soon)-Member of GuideStar staff. You will learn: how to maximize fundraising opportunties for Giving Tuesday and beyond through transparency and disclosure; how to use Form 990 in compliance and marketing; the importance of using your GuideStar profile to differentiate your organization in the marketplace.
Join the Conversation!
Learn about #GivingTuesday and #ILGive from the folks who started the movement. Catch Asha Curran, Kathleen and me on Nonprofit “U” on Monday, October 2, 2017 from 2:00 pm CST to 3:00 pm CST.
Call in live at (347) 884-8121. You don’t need an account to listen, but, if you want to participate in an online chat, open a listener-only account at https://secure.blogtalkradio.com/register.aspx?type=listener to participate in a live chat. Visit Valeriefleonard.com. Archived episodes may be found at http://Valeriefleonard.com/NonprofitU, iTunes, Podcast Chart, Blubrry and Stitcher.
Visit http://www.blogtalkradio.com/nonprofit_u/2017/10/02/teach-in-ilgive-on-givingtuesday today to sign up for a reminder. Visit again on Monday at 2:00 to listen live. Invite your colleages to listen as well.
Strengthen your organization’s #GivingTuesday efforts by participating in Webinar Wednesdays.
Now that you understand the nuts and bolts of running an effective #GivingTuesday campaign, what’s next? Now is a great time to increase board member engagement, strengthen your case for support and make sure your government filings are up to date. You can then take the information from these processes to increase transparency and strengthen your GuideStar profile–all n time for the upcoming year.These webinars will give you the tools you need to get started.
October 25, 2017
10:00 am-11:30 am
All Hands on Deck: Engaging Your Board in Fundraising.
One of the greatest challenges facing emerging nonprofits is engaging members in fundraising. At the same time, one of the biggest fears prospective board members have is fundraising. This webinar will de-mystify the fundraising function for board members and staff; provide a review of the roles and responsibilities of board members; share strategies for board recruitment and setting board expectations and show you how to hold board members accountable for their fundraising responsibilities.
November 1, 2017
10:00 am-11:30 am
The Case for Support: The Most Important Document Never Written
One of the most critical documents many emerging organizations will never write is the case for support. The fundraising strategy of choice is to respond to proposals, rather than taking the time to be intentional about who the organization serves; why they do what they do, and why people should invest time, money or other resources in their cause. This webinar will provide strategies for writing the key components of the case for support, and how it may be used for fundraising, marketing, board recruitment and management purposes.
November 8, – November 29, 2017
10:00 am-11:30 am
30-Day Compliance Challenge
Over the years, I have seen a number of organizations solicit funds, only to be denied funding because they were not properly registered with the Attorney General’s Office, or failed to file Form 990. They are not alone.
Between 2010 and 2017, over 29,000 tax exempt organizations in the State of Illinois lost their exempt status for failure to file Form 990 for three consecutive years. Most of these organizations have had to pay significant penalties or even dissolve their corporations as a result. Don’t let this happen to your organization–especially not on #GivingTuesday.
Take the 30-Day Compliance Challenge. We will cover the full range of the basic requirements to keep your organization legal within 4 weeks. Your challenge is to participate in up to 4 webinars and make sure your organization’s paper work is current within 30 days of the end of the series.
December 6, 2017
10:00 am-11:30 am
Increasing Fundraising Through Transparency
Stand out from the competition by using GuideStar tools and your Form 990 to demonstrate organizational performance and community impact. The 30-Day Disclosure Challenge will provide you with an overview of everything you need to know to qualify for the GuideStar Exchange’s Bronze, Silver, Gold and Platinum levels of disclosure, and ways to increase visibility for years to come.